This week's class discussions and readings made me think of a piece Lakoff recently submitted on disaster messaging. This article, combined with Schaller's similar point of view, argues that the Democratic party has increasingly failed in messaging its causes (particularly disaster) and the Republicans have consistently defended and argued their position more effectively. Tying this into our discussion of Mayer's framework, to me it seems that messaging and framing by political parties/movements (as institutions) have played a significant role.
Particularly in our class discussion today, it seemed to me that the progressive movement has been weakened because its messages have often been mixed between an attempt to make a rational appeal and more emotional/personal pleas. It also seems to me that quite often, NGO's are part of the progressive movement and they often attempt to connect to the individual through more of the emotional/personal appeal. On the other hand, even though the conservative movement continues to rely on the cultural values of society, it has done so mainly through arguments that touch on rational logic instead.
Mariana Kim
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